Thursday, April 16, 2020

An Open Letter to Government Officials - A Small Business COVID-19 Story.




My company has been in operation for over 10 years, providing technical field services to a variety of industries nationwide.  As of February 29, 2020, we had a total of 31 employees, 27 of which live and work in the greater Albuquerque/Rio Rancho, New Mexico region.  The company had grown significantly over the past three years from about $1 million in annual revenue in 2017 to over $3.6 million in 2019.  Early sales estimates for 2020 were projecting another 50% growth. During this period of rapid growth the company had a three-fold increase in the number of employees while maintaining a greater than 20% Net income.
Last year we provided our employees over $800,000 in wages and began providing a health insurance program where the premiums are fully paid for by the company.  Since most of our revenue comes from out of state, the economic multiplier effect of these salaries should be considered to be a significant addition to the local economy.
Beginning March 11, 2020 I began discussions with local lenders regarding a line of credit that would be needed to purchase additional inventory, pay for new offices, furniture and computers as well as help with the larger than expected tax burden from our 2019 success.  At this point, the coronavirus was just beginning to be discussed but there was little understanding as to the scope of economic impact it would bring.  By March 16th, my research for funding turned towards SBA loans, especially those types of loans focused on disaster relief due to the virus.  Applications were submitted as the changing economic climate worsened.  Traditional loan requests were denied due to a “downturn in business” and the Paycheck Protection Program (PPP) from the CARES Act was being bogged down by a landslide of requests.
As revenues began to drop in March and totally disappeared in April I took steps to lower our monthly costs including laying-off nine employees and reducing hours for the remaining team members to a 4-day work week.  With these reductions and other cost-saving implementations, my cash flow modeling tool indicated I had the ability to keep the doors of the company open until mid-May. With the hope of a PPP lifeline of funding it appeared we could add an additional eight weeks to that projection taking us into July when, hopefully, revenues would be on the increase.
However, as time goes by, the likelihood of receiving the PPP loan is becoming less certain. Even if I do receive this invaluable funding, it seems that thousands of small businesses will be left out. 
Beyond our personal story, the point I want to make clear is the value small business brings to our economy. Each week the new unemployment claims are reaching new highs. These unemployed workers are the result of small businesses downsizing and closing. The small business economic stimulus that our economy relies on is disappearing and along with it the health benefits of thousands of workers.  When the stay-at-home restrictions are lifted there will not be a sudden resurgence of the economy because this missing sector will not be around to contribute and the workers will have no place in which to return for work. In this sense, there is no such thing as a non-essential business… all businesses are essential to the economy on which we all depend.
If we are to avoid a deep, long lasting depression, small businesses need immediate, life-sustaining grants to help them keep their valued and skilled employees on staff.  The CARES Act has not gone far enough in this regard. It is limited in size and scope.  The economic support must also be designed to sustain all companies as long as restrictions remain in place in order to fight the virus.
Second, everyone’s health is of the utmost importance and I fully support New Mexico’s Governor Michelle Lujan Grisham and the steps she has taken to insure our safety.  I am sure she is fully aware of the impact the stay-at-home, essential-services-only policy has on the economy of our state.  That being said, she and her cabinet now need to use their creative juices that were so necessary during the initial outbreak, to focus on steps that can be taken to safely reopen businesses as soon as possible.  As I mentioned earlier, all businesses are essential so if she were to change the mindset of there being essential and non-essential businesses to “every business is essential”, then methodology for insuring the safety of workers in each situation should be easily developed.  A blanket approach with all businesses being treated the same will not work and a priority given to large stores over small is simply wrong.  Deciding which company will survive should not be the role of government.  Instead, the role of government is to provide equal opportunity and support to all businesses.
For my company since most of our work is performed out of state, little can be done to change our effectiveness here in New Mexico.  All but two of our employees work from home and can continue to do so as long as needed.  However, I feel the Governor, through her strong leadership skills that have been evident over the past few weeks in crisis, can set the standard for developing a strong response to bringing business back to work, modeling for the rest of the country on the how-to-do business in our new, virus-filled world.  The virus will not go away quickly and the only way to survive it as a country is to develop and implement safety guidelines that businesses can follow in order to keep their employees safe while returning to the ‘normalization” of business so the economy can recover.  Yes, there is a killer virus still out there but the economic death of our country is at stake as well and steps need to be taken quickly in order to save it.
I know that this letter does do little in providing answers to the challenges that lay ahead.  The goal was to re-impress the importance of small business in our economy and bring it back to the top of the list of priorities of everyone in our state so that we can avoid total economic collapse.

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